Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Duffy Stainless Steel:-
Duffy Stainless Steel was an established family business based in Castlebar, County Mayo, which provided manufacturing and fabrication services of stainless steel equipment and furniture to the pharmaceutical industry.
The initial brief to Zetagram* by the client was to create a unique logo corporate identity design to update and better represent the business when dealing with large pharmaceutical companies and tendering for new work.
After consultation, research and competitor analysis, Zetagram determined that some of the stronger visual aspects of the business were things like laser-cutting, welding and the isometric design of products in-house.
Zetagram attempted to capture these aspects by carefully selecting a source donor font for the logotype and adapting it to appear more laser-cut. With this as a basis, the motif design was developed around an uppercase 'D' of the same font, using the counter (space) in the centre of the letter to represent a traditional welding mask.
For flexibility in application, both horizontal and portrait (stacked) logos were designed in enclosures. A background isometric grid pattern was also designed to tie all of the marketing material together and for continuity.
The brand was consistently applied to clothing, stationery, business cards, building and sponsorship signage, and later developed into an HTML5 responsive website.
*Formerly known as Infiniti.