Zetagram (formerly Infiniti) has provided professional design services in County Sligo for GroupMail:-
Infacta was an established, independent software development company based in Sligo town, which provided software solution packages for international marketing metrics and analysis.
GroupMail was a mass-mailing email client software solution developed by Infacta for marketing and PR businesses.
The initial brief to Zetagram* by the client was to create a brand style for the established GroupMail software product, the main product in a range of eMarketing software.
After competitor research and analysis, Zetagram started to look at the design as a range of products instead of an individual package. The names of the products all began with the word Group, and were currently similar layouts with different names and symbol motifs. The best route was to retain the same approach for continuity but with developed concept designs for the symbol motifs and a new logotype style.
The concept designed for GroupMail was based around the idea of the effortless distribution of the mailing system. The symbol motif was a stylised dandelion clock and the seeds floating away represented the marketing emails.
It was designed to work on both light and dark backgrounds, and with both 3D and simpler flat colour renderings.
To further demonstrate how the brand would work to the client, Zetagram visualised software box packaging designs in alternative colour schemes for the different licenses of the software.
The brand identity was further extended into a website design (pre-HTML5) to better represent the product and inform customers of the features and development of the software package.
*Formerly known as Infiniti.