Zetagram (formerly Infiniti) has provided professional design services in County Mayo for McHale Marine:-
McHale Caravans, Cabins & Marine was an established, independent outdoor and water sports business based in Castlebar, County Mayo, which provided leisure caravans, mobile site offices, containers, kayaks and marine equipment.
The initial brief to Zetagram* by the client was to design vehicle graphics for a new van to be used as both an escort vehicle and to promote the marine aspect of the business at trade shows and events.
After the primary design consultation, Zetagram determined that there was no clear corporate/brand identity for the diverse areas of the business. After competitor research and analysis it was clear that a new identity was required to tie these disparate areas together.
In order to do this, Zetagram first designed a core logotype using a classic sans-serif font customised to make a unique arrangement. This 'brand' design was the parent style for the individual sections underneath it; Caravans, Cabins and Marine.
For each of these sub-sections a different symbol motif design was custom drawn, with a different interpretation of the same shades of blue for continuity. To work as a whole, the motifs were arranged as a single logo unit, with the full name of the business to describe it.
With the new logo corporate identity in place, Zetagram created a part-wrap vehicle graphics design using a combination of photographic imagery supplied by the equipment manufacturers, sourced stock photography and custom graphics.
A montage arrangement was designed around the McHale Marine logo and applied to the sides of the van with a simplified version for the front and back. Additional product information and contact details could then be applied to the vehicle using standard cut-vinyl.
*Formerly known as Infiniti.