Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Western Heating Options:-
Western Heating Options was a small, independent start-up heating and plumbing business based in Claremorris, County Mayo, which provided a range of imported solid fuel boilers for residential properties with nationwide delivery.
The initial brief to Zetagram* by the client was to create a new logo design for the business based on the concept of fire, an idea already prepared by the client.
After competitor research and analysis, Zetagram went on to develop the primary motif concept to work around the letter 'W' for Western Heating Options, the business name also developed by the client.
The design incorporated a graphical representation of the fire and had a warm and rich colour palette. The logotype design was formed from carefully selected fonts and designed to work on a clean white background.
When developed into a luton van design, the fire concept was taken more literally with a stylised retouched photographic fire background adjusted to wrap around the white logo space. This powerful ooking design worked as an on-the-road advertisement for the products supplied and was relatively cost-effective to produce for this type of vehicle.
The fire background design style was the further developed for directional and business signage at the new premises in Claremorris, County Mayo.
To provide a web presence and promote the business online, Zetagram went on to write, design and build a cost-effective XHTML single page website.
The site featured heating information and product details, and was illustrated with a mixture of supplied images, photography by Zetagram and sourced stock images where required.
*Formerly known as Infiniti.