Custom designed signs and signage by Mark Hardy at Zetagram in Carracastle, Ballaghaderreen, County Mayo. Free design consultations available.
Make the right impression from the start, with clear and powerful sign design. It's not just about what you say with your signage but how you say it.
Professional signage design can present a more consistent business image and provide a favorable first impression for potential enquiries.
Attract new customers by capturing the attention of passing trade with heightened visibility and increased brand awareness.
In the west of Ireland, offline web marketing methods such as roadside signage and sign advertising are still highly effective tools for promoting small businesses locally.
By having your signage custom designed by Zetagram, it allows your business to retain a consistent and professional look through all of your marketing material.
This approach strengthens your brand and is ideal for small and medium-sized enterprises that want to maximise the benefits of their marketing investment.
Types of signs previously designed by Zetagram include:-
To view examples of Signs that have been designed by Zetagram, visit our Sign Designs page in the Portfolio section.
Zetagram (formerly Infiniti) has considerable experience designing all types of signage for Irish, UK and US companies and businesses for over 20 years.
We work closely with our clients to really understand the core of their businesses, their customers and their competitors, and use this to accurately represent their needs and requirements in our designs.
When designing signs for businesses, Zetagram aims to make the signage as effective as possible by customising each design for the proposed application. To do this we need to consider:-
There are lots of different uses for signs, so it is best to determine what the type of sign we need to design.
For example:- Signage can be used to advertise, display information, identify a building or shop, direct pedestrians or traffic with wayfinding signage, or simply be for brand building and sponsorship.
The purpose of the sign will determine what needs to go on the sign and what we need it to say.
For example:- We may need to generate new leads or enquiries, lead people around an exhibition or make business premises easier to see from the road etc.
The type of target audience may be a factor in deciding how the signage design is approached, the production method and the final display of the signs.
For example:- A youth centre or creche may use visually engaging colours with painted murals or street art, but an upscale restaurant or hotel would use a more reserved palette and luxurious materials on their signage.
The location of the final sign will determine the size and complexity of the content/message within the sign:- Display height off the ground, distance from viewer, surrounding environment and pedestrian/driver viewpoint.
For example:- A roadside advertising sign next to a busy road needs to be large, simple and clear, to be read at speed while driving.
Conversely, an exterior information board at a tourist attraction can be more smaller and more detailed, as the viewer can stand close to the sign and take their time absorbing the information.
Sign & shop fascia designs can start from €100+vat and range up to €800+vat. Average cost €250+vat for existing clients with previous design work. These designs take between 2 days and 2 weeks to develop and can be presented in person as printed visuals or via email as electronic proofs to reduce costs and save time.