Zetagram (formerly Infiniti) has provided professional design services in County Monaghan for Agrihealth.
Liveryman was an established animal clipper and trimmer brand produced by Agrihealth and distributed across the UK and Ireland.
The initial brief to Zetagram* by the client was to re-imagine the brand to better reflect the quality of the products, and bring the range together in a more cohesive manner.
Zetagram took the original colours and rosette theme and developed it into a typographic logotype with a custom modified font. The benefit of this was to minimise product development disruption and provide a more seamless transition into the new brand.
Any product and animal photography was treated in a more monchrome and stylish manner, with clear and simple layouts.
The packaging and presentation of the equipment was reconsidered, with new custom point of sale displays designed by Zetagram and manufactured by Aarow Signs.
The new look was relaunched at BETA Show 2020 with supporting marketing and display material by Zetagram, and was met with enthusiastic feedback, invigorating sales and increasing market share.
*Formerly known as Infiniti.