Firex Escape Systems Design Portfolio by Zetagram

Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Firex Escape Systems:-

For more information contact us to arrange a free design and marketing advice consultation.

Firex logo design Firex leaflet design front Firex DL brochure design back


Firex Escape Systems


Charlestown, County Mayo, Ireland



Firex Escape Systems was a new product venture by an established independent welding manufacturer and fabricator based in Charlestown, County Mayo. The product was a rigid steel fixed escape ladder that could be quickly and easily deployed in case of emergency.

The initial brief to Zetagram* by the client was to assist in promoting the fire escape ladder system for business to business and business to consumer markets.

The initial stage was to develop a brand name and style and Zetagram suggested Firex as a contraction of the words 'fire' and 'escape'. A brand style was designed by carefully selecting a suitable donor font and modifying it to represent the business in a unique manner.

To create the brochure leaflet design, Zetagram assembled and edited the information and sales copy, photographed and photo-retouched the product, and drew custom illustrations for the operating instructions and to demonstrate the use of the system.

*Formerly known as Infiniti.