Zii3 Strategy Design Portfolio by Zetagram

Zetagram (formerly Infiniti) has provided professional design services in Texas, USA for Zii3 Strategy:-

For more information contact us to arrange a free design and marketing advice consultation.

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Zii3 Strategy


Houston, Texas, USA



Zii3 Strategy was a small, independent start-up business consultancy business based in Houston, Texas, which provided product development and business analysis services to sports related companies in the US and around the world.

The initial brief to Zetagram* by the client was to design a new brand identity that could perform in both the corporate arena and also be adapted to work as a sports retail brand.

After competitor research and analysis, Zetagram developed a range of brand name suggestions with available dotCom domain names. However, during in-house discussions the client had also developed their own ideas and had chosen the name z-cubed.

This domain was not available, so Zetagram set about developing alternative names, that were pronounced the same phonetically. The final solution was Zii (like Wii) and 3 (as in the mathematical order for cubed). This was then modified with the word 'Strategy' for the corporate applications and could further be modified with 'Sports' if used as a retail brand.

The brand motif design was based around a cube shape that had the letter 'Z' integrated into it. It was treated with a three dimensional effect for the corporate application, and kept as a flat graphic for use with products and merchandising.

The logotype itself was three custom drawn letters based around the 3D grid of the cube to make it entirely unique. This was then supported with a carefully selected font family for the rest of the typography.

The brand was further developed as a sports solution and then applied to sports equipment to demonstrate to the client how it could work in the future. The immediate application was for the business strategy consultancy, so for this Zetagram designed business cards, letterheads and powerpoint presentation templates for day to day business.

For an online presence, Zetagram planned, wrote/edited and custom designed a responsive multi-page HTML5 website, using a mixture of stock vector graphics and custom drawn illustrations. As the business has developed, the structure of the site has evolved to be cleaner and simpler, and uses retouched stock photography to illustrate the text content.

*Formerly known as Infiniti.