Harrington Concrete & Quarries Design Portfolio by Zetagram

Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Harrington Concrete & Quarries:-

For more information contact us to arrange a free design and marketing advice consultation.

Harrington Concrete brand design Harrington Concrete brand design applications 1 Harrington Concrete brand design applications 2 Harrington Concrete flyer designs Harrington Concrete vehicle graphics design Harrington Concrete pull up banner stand designs Harrington Concrete website design 1 Harrington Concrete web design 2 Harrington Concrete web site design 3 Harrington Concrete web page design 4 Harrington Concrete website design 5 Harrington Concrete web design 6 Harrington Concrete advertising design Harrington Concrete sign design Harrington Concrete mixer truck design Harrington Concrete scania truck design Harrington Concrete booklet cover design Harrington Concrete booklet spread design Harrington Concrete hydroklenze booklet design Harrington Concrete brochure design Harrington Concrete pamphlet design

CLIENT:

Harrington Concrete & Quarries

LOCATION:

Kilkelly, County Mayo, Ireland

SERVICES REQUIRED:

DESCRIPTION:

Harrington Concrete & Quarries, based in Kilkelly, County Mayo, was one of the largest independent manufacturers of concrete and quarry stone products in the Republic of Ireland. They provided a wide range of ready-mix, precast concrete and aggregate products from depots in Mayo, Sligo and County Galway.

The initial brief to Zetagram* by the client was to create a completely new logo corporate identity based on a new fleet paint colour scheme changing from the original blue to silver.

After competitor research and analysis, Zetagram developed a distinctive and memorable corporate identity design using a geometric symbol motif of the letter 'H' inspired by the high visibility chevrons required on heavy machinery in the quarries.

The motif was drawn up on a triangular grid, with additional colour triangles to extend the identity. The logotype itself was formed using carefully selected fonts, which were then custom edited to provide a unique solution.

To complement the silver paint background, various colour schemes were explored as visual demonstrations before finally returning to the original blue colour palette.

The vehicle graphics design style was created to be flexible and to adapt to all types of vehicle in the fleet, from small vans and cars, to larger panel vans, heavy plant machinery, rigid lorries, articulated lorries and mixer trucks.

For printed promotion and press advertising, Zetagram provided a full range of services including location photography, copywriting, flyer, leaflet, brochure and advert design, and advised on printing and production.

Promotional banner stands and advertising signage was designed for trade shows and prominent events like the National Ploughing Championships. Regular fixed business signage was designed for site entrances, and sponsorship hoardings were designed for pitch-side advertising supporting local teams.

For an improved online presence, Zetagram continued the corporate identity with a custom designed HTML5 Responsive website, featuring location photography and copy (text) written by Zetagram.

*Formerly known as Infiniti.